2016 T-Mobile Holiday Campaign, The Party Never Stops

Seasonal campaign for T-Mobile’s stores nationwide + large-scale installations and customer activations for the brand’s Flagship stores in NYC and Miami

Holiday 2016 was all about PARTY at T-Mobile. To create a lively and festive holiday event feel, we dressed the store with (in-house-rendered) neon tube lights to really make them glow.

The concept was carried through print collateral, motion graphics and even brought to life as dimensional installations in T-Mobile's flagship stores. 

My role included campaign concept development, asset design, image selection, print proofing/review and installation concepting.

CD: Monkey Watson
Associate Design Director: Dave Goedde
Design: Allison Arditty, Candice Nagel
Copywriting: Gymi Slezinger
Studio: Aimee Hossler