T-Mobile Lunar New Year 2019
T-Mobile, the presenting sponsor of San Francisco’s Lunar New Year Parade, wanted to celebrate Lunar New Year by adorning their San Francisco Signature store with large-scale graphics.
We created a graphic system based on Chinese symbols and lanterns, and used the elements to create large-scale window graphics, digital screen graphics, and an interactive wall where the lanterns swayed lightly as customers walked by.
Creative Director: Monkey Watson
Design: Allison Arditty, Dave Goedde, Candice Nagel
Lantern Illustration: Allison Arditty