T-Mobile Experience Store Selfie Brand Activation

Localized installation at the Shops at Legacy Experience Store in Dallas, Texas

T-Mobile was looking to create a selfie experience at their Shops at Legacy Experience Store in Dallas, after COVID restrictions forced them to remove their patio’s seating area and games that once filled the space. The brief was…brief—to create a an experience in the space that reflects the spirit of Dallas.

So, we went BIG and delivered a massive LED Texas Star! Working with an Austin-based fabricator, we brought this selfie star concept to life with by using massive star frames to create a sense of depth and added customizable LEDs within the frames for impact after sunset.

The activation was a morale boost for store employees and garnered attention from passers-by as well.

Won an Honorable Mention for Environmental Design in the 2022 Graphis Design Annual

Art Directors: Allison Arditty, Patrick Moore
Creative Director: Monkey Watson
Producer: Amy Wise
Fabricator: Art Seen Alliance