Phase 1 of the Holiday Shop focused on early holiday prep. Mobile Phase 1 coming to the site soon!

Phase 2 of the Holiday Shop focused on limited-time deals and gifting. Mobile Phase 2 coming to the site soon!

Excerpts from the comprehensive channel style guide are shown above

2023 Zulily Holiday Campaign, More Merry

An integrated marketing campaign for the e-commerce brand

From late September to December, Zulily launches its annual holiday shop that features toys, apparel, and more for the gifting season. This year’s cheerful and bright campaign takes a more holistic approach to the holidays with playful typography, an inclusive palette, simple iconography and energetic photography.

As campaign lead, I led the design team to develop the campaign’s visual language to fit a variety of deliverables, ranging from landing pages to small image composites. Concise creative direction and a detailed toolkit was crucial. The success of the asset suite and toolkit created a campaign that was easily replicable for other channels and teams, resulting in a reduction of 480 creative hours year over year by campaign launch.

Art Direction / Sr. Designer: Allison Arditty
Designer: Chloe Yeo
Copywriter: Chelsea Ardle
Program Manager: Serene Hastings
Stylists: Thomina Heller, Renee Fuller
Photographers: Sara Roolf, AJ Ragasa